AJ Bell: ISA & SIPP investing

3.63K reviews
Content rating
Everyone
100K+
Downloads
Content rating
Everyone
Learn more
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About this app

Feel good investing. AJ Bell is the only investment provider to be Which? recommended eight years running. With our app, invest for the long-term in a Stocks and shares ISA, SIPP, Lifetime ISA and Dealing account – all in one secure place.

You can buy and sell UK and international shares, funds, ETFs and investment trusts, and manage your portfolio easily on the go. All with a low-cost, FTSE 250-listed provider that's trusted by over 760,000 investors.

Built for long-term investing

• Invest regularly into your ISA, Lifetime ISA, SIPP or Dealing account to grow your portfolio over time.
• Track your account value and investment performance, and check your cash statement and transaction history 24/7.
• Leave it all to our award-winning experts with the AJ Bell managed funds, or narrow your options with our Favourite funds list.
• Use insightful tools to help build your portfolio, plan your pension, and make more confident investment decisions.
• Enjoy low charges and keep more of your investing returns, including a 0.25% account charge that's one of the lowest around.

• Place at best, limit or stop orders, and edit or cancel existing orders whenever you need to.

An investment app that makes it easy

• Open and manage a Stocks and shares ISA, Self invested personal pension (SIPP), Lifetime ISA or Dealing account directly in the app.
• Top up quickly with a debit card to keep your investments moving.
• See all of your ISA, SIPP, Lifetime ISA and Dealing account balances together in one view so you can stay focused on your long-term goals.

Be an in-the-know investor

• Read market news and updates from Shares Magazine, written by our in-house investing experts.

• Keep track of active orders, market movements and how your investments are performing over time.

• View UK live prices.

Simple, secure login

• Enable Face ID or fingerprint recognition for quick access or use your existing AJ Bell login.
• Your data is protected with strong industry-standard 256bit encryption to keep you and your investments safe.

Support when you need it

Our UK based support team are rated Excellent on Trustpilot, and always just a call or message away. You can reach us at ajbell.co.uk, through our in-app chat, or by calling 0345 54 32 600.

Important information

Investing is an opportunity to grow your money and typically outperforms cash savings over the long-term. However, it comes with risk as well as reward, and the value of your investments can go down as well as up. Tax benefits depend on your circumstances and tax rules may change. Any information we provide is to help with your research, and isn't financial advice.

AJ Bell is authorised and regulated by the Financial Conduct Authority.
Manage your SIPP, pension, ISA & Lifetime ISA with our feel good investing app
Updated on
Oct 20, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    App activity, App info and performance, and Device or other IDs
  • This app may collect these data types
    Personal info, Financial info, and Messages
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

3.56K reviews
Bartosz Gorny
November 3, 2026
Help and web chat options don't work and they crash the app. When trying to contact someone the app just crashes. I've been trying to use the webchat/help function for a while to ask about a missing deposit on my account and I'm unable to. Also the app lacks investments visualisations and user friendly layout. Moneybox and T212 apps are much more user friendly and better designed.
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Stan a man
September 14, 2026
This is one of the worst apps I have ever come across. It's below basic and mostly featureless. It still requires you to download and print paper forms in order to make payments instead of this being handled digitally in the app. EDIT, I improved the score. I have been able to set up regular payments into the account, which means I now don't have to pay fees. looking forward to seeing more improvements.
2 people found this review helpful
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AJ Bell
February 9, 2024
Thanks for leaving us this review. We’re sorry you’re unhappy with our app and have passed your feedback onto the Product Development team who are constantly adding new features to our app.
Mike Scott
September 5, 2026
slick but it is beyond aj Bell to display the daily gain or loss on an a/c. their support team do respond but seem unable to understand the requirement. now have updated and can not login. they send a one time code I cut and paste it in and it goes back to log in page with no explanation. Guess I will need to transfer else where.
Did you find this helpful?
AJ Bell
September 9, 2026
We’re sorry to hear you’re having trouble logging in following the update. Please contact our team at help@ajbell.co.uk or 0345 54 32 600 so we can investigate and help resolve this for you.

What’s new

We've rung in a new look for AJ Bell! Same great service, fresh new feel. Though things may look a little different, rest assured it's still us – everything you know and trust has stayed exactly the same..