Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, fiber and progress all in one place.
We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, exercise, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track.
SIMPLIFY YOUR WEIGHT LOSS JOURNEY Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits.
AI VOICE & PHOTO MEAL LOGGING Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey!
LOSE IT! FREE BASIC FEATURES • Calorie Tracking – Utilize the calorie counter to make it easy to track healthy meals and exercise and chart the data, directly from your phone • Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits • Community Support – Add your friends and join support groups to stay motivated
NEW—GLP-1 TRACKER Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking.
PREMIUM PLAN FEATURES • Photo Meal Logging – Log meals by taking a picture • AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal • Barcode Scanner – Scan food barcodes or search our database of items and recipes • Advanced Tracking – Track macronutrients like protein, carbs, fat, fiber, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more • Intermittent Fasting - Set your fasting plan and track your fasts where you track your food • Meal Planning – Meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake • Weight Loss Diet Plans – Identify what meals, fruits, lean meats, whole grains, and recipes are hindering or helping your weight loss progress • Fitness App Syncs – Connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals
Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.
Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals—including macros, carbs, protein and calories and start seeing results in just three days of consistent tracking.
Download Lose It! and join our weight loss community, full of members helping us reach our mission to mobilize the world to achieve a healthy weight. No matter your diet needs or weight loss goals, Lose It! can help you find weight loss that fits your specific diet, whether it be keto, vegan, or other eating plans! -- Full terms: http://loseit.com/terms
Lose weight & reach your health goals with Lose It! diet app and food tracker!
Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info and Device or other IDs
This app may collect these data types
Personal info, Health and fitness and 5 others
Data is encrypted in transit
You can request that data be deleted
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Ratings and reviews
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4.6
180K reviews
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My Lady Rose
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August 25, 2026
OK diet app. PRO: can chat/join groups with others for support. My foods are easy to create or find. CONS: got rid of challenges- the 1 thing that made this app 5* & better than every other logging app. They push a lot of useless elements like Ro and education sessions. Some men use it like a dating app. Can't block them. Privacy is either Nobody, email, or all. New: can no longer pull recipes from the web. My other diet app reads them fine but not Loseit
22 people found this review helpful
Laura Cook
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June 29, 2026
Love this app, and all the updates it has made, including dark theme. It is frustrating that if I enter a time for breakfast is automatically puts that same time for all the meal entries (lunch, dinner). I stopped using that feature because who has time to go back and change that on items you've marked as planned.
3 people found this review helpful
FitNow, Inc.
December 30, 2022
Thank you for taking the time to let us know what you'd like to see us do to make the Lose It! experience better!
Yulia
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April 25, 2026
I've used this app for like 9 years now. And I've even paid for the subscription. when I don't have the subscription the ads just get overwhelming. So I'm gonna be looking for a different way to count My calories. there should be a way to just pay for the service without it being a subscription. so due to that, i'm out 💣 also, the projected date is soooo far wrong even with all this data, I'm putting in, it's so wrong.
14 people found this review helpful
What’s new
Not a ton to update on this week, folks. Just squashing some bugs and making general improvements to keep things running smoothly for ya!