IPSY: Personalized Beauty

154K reviews
Content rating
Everyone
1M+
Downloads
Content rating
Everyone
Learn more
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About this app

Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.

Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.

From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.

Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you

Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
The ultimate beauty membership
Updated on
Oct 6, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    Financial info
  • This app may collect these data types
    Personal info, Financial info and 3 others
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

153K reviews
Allie
August 14, 2020
Best beauty box subscription. The options for sizes, the add-ons, and the ability to choose 1-3 of the products you receive is awesome. This ensures that you always get at least a few things you'll truly LOVE, and few to try out as well. They also really use the beauty quiz to pick the products you'll most likely love. I hate red lipstick on myself and have never received one! The add-ons include products that are $135+, for just $3, $12, $18, and $25! I paid $25 for a $290 skincare set!
335 people found this review helpful
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A Google user
March 22, 2019
Ok so I been with ipsy for some time. But first of all I moved not so far from where I used to live but for some reason It's taking twice the time for my bag to arrive to my new address. sometimes I don't even get it until the end of the month. it's getting a bit annoying. And now they have this ($3 cash) that pops up and you can't go to your main page even if you cancel it. So what are we being forced to buy something from the choices that they're giving us? Might have to cancel subscription!!
83 people found this review helpful
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Lauren R
April 21, 2021
I enjoy the subscription, but literally every. single. time. you open the app, they hit you with a full-screen ad inviting you to upgrade to a bigger bag. Then cue the identical ad on the very next page that has to be minimized, PLUS a banner ad saying the same thing. And of course, they include a note about it in the actual package too. We get it! Full-sized products aren't what I'm looking for and a "free gift" won't change that. Dial it back, guys.
70 people found this review helpful
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What’s new

Under-the-Hood Improvements: Laying the groundwork to support easier social sign-in and sign-up options in an upcoming release.
Bug Fixes & Enhancements: Resolved minor issues and made performance tweaks for a smoother overall experience.